Relay Marketing

PPC Management

Relay Marketing tackles every new PPC Management task with our thorough, five step process.

• Preparation - Setting Goals: We start by building a site, or repairing and optimizing an existing site, with the goal of creating an easy-to-navigate, aesthetically pleasing site that funnels your visitors toward your desired goal. Relay Marketing will work with you to define your core metrics including but not limited to: conversion goals, budgets, average cost per conversion in your sector.
• The Right Keywords: We will analyze your site, your competition, and your market to come up with a highly targeted list of keywords to attract the right customers to the right places on your site. Our team uses all the industry leading tools to determine your keywords and their projected search volumes.
• The Right Ad Copy: Our dedicated paid search management team will develop highly relevant, targeted ad copy to attract searchers and click through to your site. We are firm believers in making decisions based on data from multi-variant testing and industry best practices. Your ads will be developed with one goal in mind; get the user to the site to convert.
• The Right Landing Pages: There are two sides to the paid search marketing coin. The first deals with what the user sees on the search engines; keywords and ad copy. The other side of that coin is your landing page. We will tweak your landing pages according to best practices and the results of our extensive testing to maximize conversions.
• Wash, Rinse, Repeat: We believe in constantly reevaluating our approach to ensure we are operating at maximum efficiency. Relay Marketing will review our data and adjust your campaigns accordingly to keep your ROI as high as possible.

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Search Engine Optimization

Your partnership with Relay Marketing gives you access to a team of professionals in the field of Search Engine Optimization (SEO). Using a similar approach to our paid search management offering, we will research the keywords and phrases crucial to your business and optimize your site for maximum visibility to the search engines. SEO is partially about being transparent to the search engines by using clean, well done code, descriptive Meta information and page titles, and the proper use of HTML tags, images, descriptions, etc. However, effective SEO is really achieved by focusing on the user. That is why we hold usability and value of content in such high regard. Your site will be a content rich, frustration free experience for your user.

1. Optimize the technical aspects of your sites for the search engines.
2. Create an enjoyable, valuable experience for your user.
3. Analyze reports and site data to gather information to further optimize the site.

In addition to on-site SEO, we can also develop effective blogs that serve as another touch point for your customers and a bridge to your main site. Blogs are a very cost effective tool to build brand equity in your target market because they give your company a voice. Furthermore, we would strategically link your blog to the main site to boost relevance in the eyes of the search engines. Our blog management team can create a content rich, search engine optimized blog for you to reach out to your customers.

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Email Marketing

Relay Marketing has extensive experience in creating effective, visible email campaigns to your existing customer base. We will design a campaign based on retaining those loyal customers and generating repeat business. Our experts will make sure your emails make it through the spam filters, get opened, and deliver the maximum ROI.

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Comparison Shopping Engine Optimization

One exciting area of Internet marketing that has seen a bit of growth over the last couple years are the Comparison Shopping Engines (CSEs). Sites such as Google Shopping, Bizrate, Shopzilla and others offer the user a comprehensive shopping portal. All you have to do is type in what you're looking for in one of these sites and they'll return a list of vendors with the product you're seeking. Our team will create product listings for you that stand out and draw clicks. CSE optimization is another area where our emphasis on landing page development will bear fruit. We'll make sure the CSE user will land on the proper page with the proper information displayed to make the sale.

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Affiliate Management

Affiliate management, or performance marketing, is a great way to extend the reach of your marketing campaign. Why do all the work yourself? Why not pay a commission to other sites and entities that can generate you a sale? Relay Marketing's dedicated team will create a fully functional, well designed affiliate marketing program in a leading network such as LinkShare or Commission Junction. Our team will employ the same best practices found in paid search management to create the most effective ads and landing pages for your affiliate partners.

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eBay Management

What other online marketing agency can offer a dedicated team to selling your products on eBay? Relay Marketing has access to all the latest research and analysis tools available to the eBay seller. We use eBay extensively in our own business units and are eager to extend this knowledge to help grow your business. We will develop listing titles, listing pages, gallery images and a pricing strategy to make you both competitive and profitable on eBay.

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